Here is a visual of the data trend in the past 90 days:
Every weekend there is spikes in both the Monster Energy Drink and Coffee searches. Perhaps this is because people:
There is also a spike on September 29, 2017. This spike is a result of National Coffee day. People blew up the internet squirming to get their daily caffeine fix for free! Click image for more details.
Additionally there is a growing spike in searches for both coffee and monster on October 21, 2017. There was a Monster event in Sacramento, California at Six Flags Discovery Kingdom, one of the most popular theme parks in the country.It was an all day event where numerous bands performed.