Here is a visual of the data trend in the past 90 days:
Every weekend there is spikes in both the Monster Energy Drink and Coffee searches. Perhaps this is because people:
There is also a spike on September 29, 2017. This spike is a result of National Coffee day. People blew up the internet squirming to get their daily caffeine fix for free! Click image for more details.
Additionally there is a growing spike in searches for both coffee and monster on October 21, 2017. There was a Monster event in Sacramento, California at Six Flags Discovery Kingdom, one of the most popular theme parks in the country.It was an all day event where numerous bands performed.
Monster Energy Aftershock Event